To succeed in today’s marketplace, a business needs to employ basic digital marketing specialties such as target marketing, keyword research and Search Engine Optimization (SEO) techniques. In this class the student learns by doing; the course teaches how to use digital marketing software tools and market analysis on an existing or a future business to get the best search engine results. The student formulates a digital marketing plan for increasing Internet traffic without using paid advertising. Topics include: How to use the Google Business Profile Manager to improve appearance on the search results page and Google Maps. The student will also learn how to get listed for free in online business directories. This is the introductory course for earning a Digital Marketing Certificate.

This course provides an overview of major social platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and TikTok. A student gains hands-on experience in creating various types of content for social media and email campaigns. Students will learn how to use the social media management platform Hootsuite, schedule posts, create a content calendar, write a creative brief, produce a video, and set up an email campaign with a contacts database using Mailchimp. Upon completion of the coursework, students can test for a certification from Hootsuite.

Digital Advertising enables your business to appear online at the very moment someone is looking for products or services like yours. This class will provide an in-depth view of the Google Advertising Platform, YouTube Ads, and Facebook Advertising. In this course, the student gets practice designing Google Display Ads for a Paid Search Campaign using Google’s Keyword Planner and Ad Manager tools to craft effective ad copy that targets an audience based on their interests and geographic location. The student also gets hands on experience using Google Analytics to evaluate and report on Key Performance Indicators (KPI) for a website so that results can be optimized. Also covered is an overview of Ecommerce Platforms and Online Marketplaces. Students should take Digital Marketing Fundamentals prior to this course.