Digital Marketing

Digital Marketing

If you want to truly engage with your customers, you must know digital marketing. Through Nicolet College’s three course certificate in Digital Marketing, you will learn the skills you need including keyword research, search engine optimization, developing social media content and email newsletters. These courses are online and flexible and led by Nicolet College instructors. The up-to-date curriculum is provided by the Digital Marketing Institute and refreshed quarterly. You will apply what you learn to a business, so the assessments are relevant and useful. You can also earn an internationally recognized certification from the Digital Marketing Institute and the American Marketing Association.

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Program Outline

Term 1
Course # Course Title Credits
1010413100 Digital Marketing Fundamentals
Description

To succeed in today’s marketplace, a business needs to employ basic digital marketing specialties such as target marketing, keyword research and Search Engine Optimization (SEO) techniques. In this class the student learns by doing; the course teaches how to use digital marketing software tools and market analysis on an existing or a future business to get the best search engine results. The student formulates a digital marketing plan for increasing Internet traffic without using paid advertising. Topics include: How to use the Google Business Profile Manager to improve appearance on the search results page and Google Maps. The student will also learn how to get listed for free in online business directories. This is the introductory course for earning a Digital Marketing Certificate.

3.00
1010413000 Social Media and Digital Content Marketing
Description

Social Media and Content Marketing are forms of digital marketing that cultivate meaningful relationships with consumers online. This course provides an overview of major platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat, and TikTok. In this course, a student gains hands on experience in creating esthetic relevant content. Instruction is provided in using video editor software to produce a “How to video” that answers customer questions and leads to increased interactions and sales. The course also teaches how to set up an email newsletter system with a contacts database where followers subscribe online. Students should take Digital Marketing Fundamentals prior to this course.

3.00
1010414100 Digital Advertising and Analytics
Description

Digital Advertising enables your business to appear online at the very moment someone is looking for products or services like yours. This class will provide an in-depth view of the Google Advertising Platform, YouTube Ads, and Facebook Advertising. In this course, the student gets practice designing Google Display Ads for a Paid Search Campaign using Google’s Keyword Planner and Ad Manager tools to craft effective ad copy that targets an audience based on their interests and geographic location. The student also gets hands on experience using Google Analytics to evaluate and report on Key Performance Indicators (KPI) for a website so that results can be optimized. Also covered is an overview of Ecommerce Platforms and Online Marketplaces. Students should take Digital Marketing Fundamentals prior to this course.

3.00

At A Glance

How You'll Learn

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100% OnLine

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Multiple Start Dates

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Optional Lab Support


2022 Start Dates

January 5 May 2 September 6
February 7 June 6 October 3
March 1 July 11 November 7


2023 Start Dates

January 9 May 8
February 6 June 5
March 6 July 3

 

Approximate Cost

$1,366*

*Based on 10-level courses—materials, books, and fees may be additional

 

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This program has a zero cost for textbooks. If you continue your education beyond this program to complete a full associate's degree, there may be additional costs for books.

What You'll Learn

  • Develop digital marketing strategies to anticipate and satisfy market needs
  • Create digital marketing content for products, services, images, and ideas
  • Integrate tools and technology for digital marketing initiatives
  • Analyze the effectiveness of marketing outcomes

Your Potential Careers

  • Digital Marketer
  • Marketing Specialist
  • Market Researcher

Median Annual Salary

$47,881 $57,286 $64,304
Local State National

EMSI 2022.1

Get Started

Your application can be submitted online, it takes just a few minutes to complete.

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