Business Management

Business Management

Associates of Applied Science

About the Business Management Program

Learn the skills and knowledge managers need to guide organizations in reaching goals by working with people and resources. The program identifies career goals and assists people who are already in the workforce by providing additional training for career advancement. The program also highlights areas of special interest in management and create an educational plan to develop specialized knowledge in those management areas.

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business management instructor teaching in class

Program Outline

Semester: 1
Course # Course Title Credits
1010210600 Business Orientation
Description

Introduces students to the topics of business and allows them to experience the expectations and rigor of the program. Students also participate in self-assessments to provide feedback and self-awareness of the relationship between interest and aptitude for the program.

1.00
1010213000 Principles of Management
Description

Examines the overall functions of management and organizational structure and dynamics. This class will provide lessons in specific skills in cross-cultural competence, planning, quality initiatives, project management, human resource management, leadership, teamwork, and decision making.

3.00
1010215200 Business Marketing
Description

Designed to provide an overview of business marketing as an activity and process for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers and stakeholders. This is developed through an understanding product, pricing, promotion, and distribution.

3.00
1010311500 MS Word Beginning
Description

Provides practice in using basic word processing functions and features of MS Word.

1.00
1010312600 MS Excel Beginning
Description

Develops skills in using basic spreadsheet functions of MS Excel for business users.

1.00
1010316900 MS Publisher Beginning
Description

Enables students to design and produce professional-quality MS Publisher documents that combine text, graphics, and illustrations suitable for print and digital media publication. Students learn basic MS Publisher functions, design principles, and applicable copyright law.

1.00
1080119600 Oral Interpersonal Communication
Description

Focuses upon developing speaking, verbal and nonverbal communications, and listening skills through individual presentations, groups activities, and other projects.

3.00
1080413400 Mathematical Reasoning
Description

An activity based approach is used to explore numerical relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear, exponential and other mathematical models. Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts. This course is not designed for Science, Technology, Engineering, or Math (STEM) students and/or others who require calculus. Prerequisite(s): 7785478000 Principles of College Math (C or better) or Accuplacer Algebra score >= 35 or UW Math Placement Basic Math score >= 250 or ACT Math score >= 18 or Tailwind Math CMath Fund score >= 16.

3.00
Semester: 2
Course # Course Title Credits
1010114000 Survey of Accounting
Description

Students learn to apply debit/credit theory in preparing basic journal entries. Includes financial statement ratios, bank reconciliations, payroll, and various month-end procedures. Advanced topics such as report design, audit functions, and analysis are also covered. Both manual and computerized applications are emphasized.

3.00
1010211500 Human Resource Management
Description

Examines overall functions of human resource management. Teaches specific skills in forecasting, recruitment, selection, appraisal, job design, compensation and benefits management, training, labor relations, employee rights, and Equal Employment Opportunity laws.

3.00
1010212000 Business Law
Description

Examines the law and the ways it can impact business operations, including the framework of the court system, contracts, torts, criminal law, business ethics, forms of business organizations, real and personal property.

3.00
1010312700 MS Excel Intermediate
Description

Develops skills in using additional spreadsheet features including multiple worksheets, 3-D references, macro basics, charts, and databases. Prerequisite(s): 1010312600 MS Excel Beginning (C or better) (concurrent enrollment allowed).

1.00
1080119500 Written Communication
Description

Develops writing skills which include prewriting, drafting, revising, and editing. A variety of writing assignments is designed to help the learner analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Also develops critical reading and thinking skills through the analysis of a variety of written documents.

3.00
1080919500 Economics
Description

This course is designed to give an overview of how a market-oriented economic system operates, and it surveys the factors which influence national economic policy. Basic concepts and analyses are illustrated by reference to a variety of contemporary problems and public policy issues. Concepts include scarcity, resources, alternative economic system, growth, supply and demand, monetary and fiscal policy, inflation, unemployment and global economic issues.

3.00
Semester: 3
Course # Course Title Credits
1010210700 Managing for Quality
Description

Student applies the skills and tools necessary to implement and maintain a continuous improvement environment. Each student will demonstrate the application of a personal philosophy of quality, identify stakeholder relationships, identify ways to meet/exceed customer expectations, apply a systems-focused approach, use quality models and tools, manage a quality improvement project, and measure effectiveness of continuous improvement activities.

3.00
1010413000 Social Media and Digital Content Marketing
Description

Develop a solid understanding of “Inbound Marketing” that focuses on quality content sought by the target market. Design and create attractive digital content that draws an audience using graphics and video along with key word targeted messaging and attention getting titles. Students will be assigned a business or organization to work with to create or improve a social media site. Gain real world experience building Facebook Business Pages, YouTube channels, and WordPress blogs. Build online customer surveys with SurveyMonkey. Create a social media campaign that increases followers or subscribers and draws them into the sales funnel. This course builds on the Search Engine Optimization techniques learned in the Digital Marketing Strategies and Skills Course. Facebook, YouTube WordPress, and SurveyMonkey are registered trademarks.

3.00
1010413100 Digital Marketing Strategies and Skills
Description

Develop knowledge, skills, strategies, and tools for digital marketing needed to target and draw customers using the internet. Acquire skill in using “Key Words” and phrases to increase visitor traffic to websites, social media, and mobile platforms. Use digital strategies to integrate marketing communications. Learn and use digital marketing statistics including the latest Search Engine Optimization (SEO) and Internet Analytic Tools from Google Analytics as well as Facebook and WordPress. Explore Customer Relationship Management (CRM) Software and digital prospecting for sales leads with data base tools like Salesforce and LinkedIn. Google Analytics, Facebook, WordPress, Salesforce, and LinkedIn are registered trademarks.

3.00
1019613000 Leadership Development
Description

For all the following leadership practices, demonstrate and articulate understanding of the concept and demonstrate application within case study situations: critical workplace components, motivation, change, communication, conflict resolution, employee development and coaching. Articulate the different leadership styles and assess own personal style.

3.00
1080119700 Technical Reporting
Description

Teaches preparation and presentation of written, oral, and multi-media technical reports. Prerequisite(s): 1080119500 Written Communication (C or better) or 2080121900 English Composition I (C or better).

3.00
1089010300 Professional Career Management
Description

Students develop an individualized, results-oriented job search strategy and research less well-known employment sources to access the "hidden job market." Emphasis is on creating personalized career search documents that get noticed, interviewing effectively in a variety of situations, and projecting a professional image-during both the job search and the first days and weeks on the new job.

1.00
Semester: 4
Course # Course Title Credits
1010214500 Business Finance and Budgeting
Description

Introductory course in business finance with emphasis on improving business financial performance. Learners will apply the skills necessary to achieve an understanding of the fiscal/monetary aspects of business. Special attention is given to ratio and financial statement analysis, cash budgeting, working capital management, capital budgeting, and the risk-return relationship in business.

3.00
1010216300 Entrepreneurship
Description

Students apply the key elements of successful entrepreneurship to business scenarios. Students create a business plan for a new business.

3.00
1010219001 Business Management Internship Capstone
Description

Applies previously learned skills in a real-work setting. Serves as a culminating course for the Business Management program.

2.00
1010219100 Service Learning for Business
Description

A credit-bearing, education experience in which students plan and participate in an organized service activity that meets identified community needs and then reflect on the service activity in such a way as to gain a broader appreciation of the discipline and an enhanced sense of civic responsibility. Prerequisite(s): 1010213000 Principles of Management (C or better) and 1010215200 Business Marketing (C or better).

1.00
1010414100 Digitial Advertising, Promotion, and Ecommerce
Description

Gain experience creating and managing websites that have a focus on an organization’s sales funnel that draws prospects and converts them into customers. Students will be assigned a business or organization to work with to create or improve a website by encouraging visitors to take actions that lead to sales. Webmaster management tools are utilized to track web visitor behavior and enable web page improvements. Explore free internet listings that promote, and point back to, the business and website. Learn how to plan, budget, design, and implement paid advertising with Facebook banner ads, Google AdWords, and mobile phone GPS based local advertising. Learn email marketing basics including: how to write/send effective newsletters and how to utilize an automated email responder on a website to build an email contact list. Explore utilization of e-commerce on a website. Learn what is involved in becoming a vendor on Facebook Marketplace and Amazon. Facebook Marketplace, Google AdWords, and Amazon are registered trademarks.

3.00
1080919900 Psychology of Human Relations
Description

Focuses on improving personal and job-related relationships through understanding and applying sound psychological principles. Topics include self-concept, motivation, emotions, stress management, conflict resolution, and human relation processes.

3.00

At A Glance

Flexible Options

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100% Online

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Optional Lab Support

Approximate Cost

$8,454*

Financial Aid Eligible

*Based on 10-level courses - materials, books, and fees may be additional

What You'll Learn

  • Plan the operations of a business across functional areas.
  • Organize resources to achieve the goals of the organization.
  • Direct individuals and/or processes to meet organizational goals.
  • Control business processes.

Your Potential Careers

  • Line supervisor
  • Department manager
  • Program manager
  • Business owner

Median Annual Salary

$42,931 $54,600 $54,621
Local State National

EMSI 2018.3

Get Started

Your application can be submitted online, it takes just a few minutes to complete.

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