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Graphic Design Curriculum

Effective June 1, 2014

Graphic Design Courses


10-107-185-00 Web Page Fundamentals
Introduces graphic design students to web page principles beginning with building simple web pages using graphics and continuing on to build web pages with greater layout control by using table design and forms. In addition, they will have introductory experience using HTML and Cascading Style Sheets (CSS) as an important component of dynamic HTML pages and hands-on experience using in-line, embedded, and external style sheets to create dynamic pages that allow for more control over the attributes of a web page. Lab. Credits: 3.

10-107-186-00 Basic Web Page Design
Builds on concepts of web page design developed in Web Page Fundamentals. Students will learn design skills as they relate to HTML page construction, site maps with links, and visual aspects and issues of a web page. Lab. Credits: 3. Prerequisite(s): 10-201-109-00 Design (C or better) or 20-815-209-00 Design (C or better) (concurrent enrollment is allowed).

10-201-101-00 Art Appreciation
Explores the purpose of art as it relates to history, our society, and the issues of visual perception. Lecture. Credits: 3.

10-201-105-00 Drawing
Provides a foundation in a variety of drawing techniques and concepts through the use of figure, still life, landscape, and compositional exercises. Lab. Credits: 3.

10-201-109-00 Design
Explores the foundation studio organizational and perceptual qualities of design as they relate to a 2-dimensional surface.  This course stresses design as a foundation and as visual problem solving. Lab. Credits: 3.

10-201-110-00 Life Drawing
Studies of the principles, methods, and image variations of life drawing. The course explores the figure both traditionally and as a contemporary form. Variations of the figure will be addressed, from expression to graphic design. Lab. Credits: 3.

10-201-113-00 Painting
Explores the principles, methods, and image variations of painting. Lab. Credits: 3.

10-201-140-00 Basic Photography
Examines the principles of light, depth, exposure, printing, developing negatives, and printing black and white 35 mm film. Lab. Credits: 3.

10-201-150-00 Intermediate Design
Builds on concepts introduced in the Design and Graphic Design classes.  Learning is focused intensively on the formal elements of art as they are organized by the principles of design within the two and three-dimensional space.  Course work is based on the exploration of conceptual and technical issues relevant to the project specification and target audience. Lab. Credits: 3. Prerequisite(s): 10-201-175-00 Computer Graphics (C or better) and 10-201-181-00 Graphic Design (C or better) and (10-201-109-00 Design (C or better) or 20-815-209-00 Design (C or better)).

10-201-160-00 Digital Video
Hands-on, studio course in which students learn the basic tools of digital storytelling, using the digital video camera, and digital editing workflow from pre-shoot planning to final output. Focuses on foundational principles in camera and editing basics common to most digital video cameras and non-linear editing suites. Students independently shoot and produce their own creative work. Topics include high definition digital camera operation, monitor calibration, camera-to-editor acquisition and workflow, tape and tapeless workflow, chromakeying, studio and location shooting, basic digital sound acquisition and editing, lighting basics, editing basics, principles and software, and compression and delivery for various media. Lab. Credits: 3. Prerequisite(s): 10-201-140-00 Basic Photography (C or better) or 20-815-240-00 Basic Photography (C or better).

10-201-170-00 Graphic Design Portfolio
Covers compiling and evaluating portfolio content in graphic design. Presentation skills are mastered and visual portfolio is completed in this class. Lab. Credits: 3. Prerequisite(s): (10-201-101-00 Art Appreciation (C or better) or 20-815-201-00 Art Appreciation (C or better)) and (10-201-113-00 Painting (C or better) or 20-815-213-00 Painting (C or better) or 20-815-215-00 Watercolor (C or better)) and (10-201-140-00 Basic Photography (C or better) or 20-815-240-00 Basic Photography (C or better)) and (10-201-110-00 Life Drawing (C or better) or 20-815-210-00 Life Drawing (C or better)) and 10-201-160-00 Digital Video (C or better).

10-201-175-00 Computer Graphics
Explores the computer's graphic capabilities in presenting images and investigating visual ideas. Lab. Credits: 3.

10-201-176-00 Advanced Computer Graphics
Explores advanced applications of leading graphics software packages on the Macintosh platform; introduces pre-press work. Lab. Credits: 3. Prerequisite(s): 10-201-175-00 Computer Graphics (C or better) and 10-201-181-00 Graphic Design (C or better) (concurrent enrollment is allowed) and (10-201-109-00 Design (C or better) or 20-815-209-00 Design (C or better)).

10-201-181-00 Graphic Design
Examines the structure of words and images in graphic design. Covers basic principles of typographic design. Lab. Credits: 3.

10-201-183-00 Typography
Introduction to the art of visual communication-through the most basic element of communication-the word. Explore the enhancement of communication by the employment of typographic skills. Placing emphasis on the historical development of type styles, the expressive potential of type, the application of typographic principles and the organization of information. Utilizes Adobe Illustrator, InDesign, Photoshop and Acrobat. Lab. Credits: 3. Prerequisite(s): 10-201-181-00 Graphic Design (C or better) and 10-201-175-00 Computer Graphics (C or better) and (10-201-109-00 Design (C or better) or 20-815-209-00 Design (C or better)).

10-801-195-00 Written Communication
Develops writing skills which include prewriting, drafting, revising, and editing. A variety of writing assignments is designed to help the learner analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Also develops critical reading and thinking skills through the analysis of a variety of written documents. Lecture. Credits: 3.

10-801-196-00 Oral Interpersonal Communication
Focuses upon developing speaking, verbal and nonverbal communications, and listening skills through individual presentations, groups activities, and other projects. Lecture. Credits: 3.

10-801-197-00 Technical Reporting
Teaches preparation and presentation of written, oral, and multi-media technical reports. Lecture. Credits: 3. Prerequisite(s): 10-801-195-00 Written Communication (D- or better) or 20-801-219-00 English Composition I (D- or better).

10-804-123-00 Math with Business Applications
Covers real numbers, basic operations, linear equations, proportions with one variable, percent, simple interest, compound interest, annuity, applying math concepts to the purchasing/buying/selling processes, and basic statistics with business and consumer applications. Lecture. Credits: 3.

10-809-166-00 Intro to Ethics Theory and Application
Provides a basic understanding of the theoretical foundations of ethical thought. Diverse ethical perspectives will be used to analyze and compare relevant issues. Students will critically evaluate individual, social and/or professional standards of behavior, and apply a systematic decision-making process to these situations. Lecture. Credits: 3.

10-809-197-00 Contemporary American Society
Explores the American social and political institutions affecting the individual as a citizen, worker, and participant in various social groups. Topics studied will be flexible and responsive to contemporary issues. Lecture. Credits: 3.

10-809-199-00 Psychology of Human Relations
Focuses on improving personal and job-related relationships through understanding and applying sound psychological principles. Topics include self-concept, motivation, emotions, stress management, conflict resolution, and human relation processes. Lecture. Credits: 3.

20-801-219-00 English Composition I
Develops expository writing and critical thinking skills, including clarity, concision, concreteness, and completeness of expression, supported by reasoning, organization, and language conventions. Lecture. Credits: 3.

20-801-223-00 English Composition II
Advances composition skills, emphasizing well-reasoned argumentative research papers. Lecture. Credits: 3. Prerequisite(s): 20-801-219-00 English Composition I (D- or better) or 10-801-195-00 Written Communication (D- or better).

20-804-220-00 Intermediate Algebra
Studies the construction and resulting properties of the real number system. Students simplify and factor algebraic expressions using fundamental laws and order of operations; solve first and second degree equations and inequalities in one variable, systems of equations, and exponential and logarithmic equations; graph first degree and second degree equations and inequalities in two variables; and solve equations involving rational expressions, fractional exponents and radicals. Lecture. Credits: 4. Prerequisite(s): 10-834-110-00 Elem Algebra with Apps (C or better) or UWMA Basic Math score >= 365 or UWMA Algebra score >= 300.

20-809-225-00 Ethics
Explores contemporary moral problems including animal rights, capital punishment, environmental ethics, euthanasia, job discrimination, sexual harassment, affirmative action, reproductive choices, race and ethnicity, world hunger, and poverty. Lecture. Credits: 3.

20-809-251-00 Introduction to Psychology
Surveys the methods, principles, and theories of psychology as they are applied to understanding, predicting, and modifying human behavior. Essential theoretical perspectives, including cognitive, humanistic, socio-cultural, psychodynamic, learning, and biological/evolutionary inform an understanding of key topics in psychology, among which may include the brain and behavior, development, emotion, memory, motivation, personality, psychological disorders, sensation and perception, thinking, and intelligence. Upon completion, students will be well prepared for more advanced study in the field of contemporary psychology. Lecture. Credits: 3.

20-809-271-00 Introductory Sociology
Studies of human society, including the individual, culture, society, social inequality, social institutions, and social change in the modern world. Lecture. Credits: 3.

20-810-201-00 Fundamentals of Speech
Examines theory and process of communication, the role of speech in self-development, the art of persuasion, topic selection, the use of research-based evidence, and audience analysis. Includes organizing speech content, speech delivery, and critique via presentation of informative and persuasive speeches and development of effective extemporaneous speaking style. Students gain self-confidence, proficiency, and poise. Lecture. Credits: 3.

20-815-201-00 Art Appreciation
Explores the purpose of art as it relates to history, our society, and the issues of visual perception. Lecture. Credits: 3.

20-815-205-00 Drawing
Provides a foundation in a variety of drawing techniques and concepts through the use of figure, still life, landscape, and compositional exercises. Lab. Credits: 3.

20-815-209-00 Design
Explores the organizational and perceptual qualities of design as they relate to a two-dimensional surface. Stresses design as a foundation and as visual problem solving. Lab. Credits: 3.

20-815-210-00 Life Drawing
Studies the principles, methods, and image variations of life drawing. Explores the figure both traditionally and as a contemporary form. Variations of the figure will be addressed, from expression to graphic design. Lab. Credits: 3.

20-815-213-00 Painting
Explores the principles, methods, and image variations of painting. Lab. Credits: 3.

20-815-215-00 Watercolor
Studies the principles, methods, and image variations of watercolor painting. Explores traditional and contemporary ideas, images, and techniques in watercolor. Lab. Credits: 3.

20-815-240-00 Basic Photography
Covers principles of light, depth, exposure, printing, developing negatives, and printing black and white 35mm film. Lab. Credits: 3.